Data is the new black. Advances in IOT technology and connectivity mean data is ubiquitous. But business value comes from action, not the data itself. And while predictive data analytics is great, it doesn’t tell you what to do with the insights it generates, leaving the most important part of the business equation unanswered.

Decision analytics bridges this gap, turning data into action and automating the answering of the “what should I do” question. With decision analytics, businesses can make smarter more-informed decisions backed by justifiable actions based on their own data. No wonder the experts says it’s the next big thing in computing.